On-line Weight Watchers diet helper for Personal Digital Assistants (PDAs) and mobile phones by Laura Ciocan

An application which updates your web account every time you enter data or calculate.

The application has already gained huge popularity. Over 400,000 buyers have downloaded the application from a popular Web site selling cell-phone applications.

As the popularity of low-carb diets has lost ground throughout 2004 and sales have dropped, the company behind the Atkins Diet is planning to launch a similar product for mobile phones and handheld computers on the market.

The product, available at the beginning of 2005, will be so affordable that it will be within the reach of any dieter. The application is a carbohydrate counter to help dieters track the carbohydrate contents of foods, as well as their own daily carb intake.

The application is a further step within the firm's marketing policy of finding new market segments for the product -- the Atkins diet -- by diversifying the means of popularizing it. In this way it also diversifies the target audience. An Atkins diet DVD was put on the market and sold during the 2004-2005 holiday season.

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BIO:

Laura Ciocan writes for http://www.dietsindex.com where you can find more information about the most popular diets and diet aids.

Please feel free to use this article in your Newsletter or on your website. If you use this article, please include the resource box and send a brief message to let me know where it appeared; mailto:lauracio@gmail.com

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