Natural Beauty: What is it really? by Lori Stryker

Natural beauty is the ideal many people strive to achieve when they purchase make-up, creams, shampoos and other forms of cosmetics. But what really constitutes natural beauty, and how can it be achieved?

Many consumers, in an attempt to cleanse, tone, moisturize, mattify, shine, colour, enhance and so on, have overloaded their skin and their cabinets with too many needless products. Experts have found that 63 percent of all women complain of having developed 'sensitive skin', and many of these complaints can be traced back to an overcomplicated skin care regimen (Fairley, 2001). In contrast, the needs of human skin are simple. They are cleansing, moisture, nourishment and protection. Skin which suffers from burning, reddening, pimples, rashes and other symptoms similar to these may be caused by or made worse from adverse reactions to the cosmetic products overloading many women's cabinets. Often many of these products claim to alleviate or eliminate the very symptoms they are causing (Begoun, 1991).

When selecting skin care, it is best to choose a product formulated for your skin type. Everyone's skin is individual and varied, but to assist in product selection, and in understanding what your own skin needs, the following skin types have been generalized.

Balanced, which is neither oily nor dry, and similar to the skin type of children.

Oily

Dry

Sensitive, which is a condition involving reddening, burning or rashes when a cosmetic is applied.

Problem, which is prone to acne and breakouts.

Combination, which is most skin, containing oily and dry patches.

Beautiful skin can be obtained by making good choices for your skin, such as using cosmetic products and make-up which are truly natural. Eating a diet rich in vegetables, fruit, water and healthy oils (such as polyunsaturated fats, essential fatty acids found in flax seed oil, olive oil, etc.) all assist in achieving and maintaining healthy skin. Lastly, adequate rest, sleep and exercise also contribute significantly to beautiful skin.

Simple Skin Care Steps:

Gentle cleansing - depending on your skin type or preference, choose a natural soap.

Toning - use a toner which is alcohol-free, infused with essential oils

Daytime moisturizing - light or rich skin moisturizer

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BIO:

Lori Stryker has been researching and developing all natural skin care and make-up for the purpose of offering men and women safe natural cosmetics for everyday use. She brings to her research a specialist in human biology from the University of Toronto, coupled with a professional home economics degree and an education degree from the University of British Columbia, fusing chemical and biological knowledge with food family and textile sciences.

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