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How to beat SAD

"This may have applied especially to women and their offspring, since it would be optimal to become pregnant in summer, resulting in childbirth in spring, when food is more plentiful and the weather is becoming warmer."

So if you've got the winter blues, and your boss will neither sanction, nor finance, your three-month break in the sun, what options are available?

For mild symptoms, exercise is a key recommendation along with a decent diet. That means trying not to over indulge those chocolate urges. But if you must, go for dark chocolate.

An increasingly popular option is to sit in front of a lightbox for an hour or so a day.

"I thought light therapy was the biggest load of cobblers", says a once sceptical Jon Simmons. "My wife used it over one winter period and didn't become ill. I thought that was psychosomatic. "When it helped the next winter too, I thought, well, maybe it works!"

Cambridge-based company Outside In has been selling lightboxes since 1991.

"Treatment plan A is to move to the south of Spain," says founder and MD Steve Hayes. "Plan B is to introduce artificial light, when nature isn't providing. That sends a signal to part of the brain saying it's daytime now. The natural response is to stop producing melatonin and increase serotonin productions."

Steve says demand for the lights is pretty consistent across the UK, the one possible exception being Aberdeen where sales are "extraordinarily big".

"It's north, it's cloudy and it's full of Texans who can't believe what's hit them!"

Source: BBC News UK Edition - Monday, 1 November, 2004, 11:10 GMT, By Rebecca Sandles

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