IHD - Serious SKin Care by John Russel

Age is another cause of dry skin, since lipid levels decline over the years, especially when levels of estrogen drop during menopause. While teenage girls need to moisturize infrequently, the skin’s need for lubrication asserts itself a decade later. A client of a skin care products company says, “My roommate in college would moisturize after every shower, and I remember thinking she was like an exotic dancer, always having to oil herself.

The environment, including harsh winds, sunlight, and central heating also removes moisture from the skin. But the real harm comes from Americans’ increasing indulgence in their favorite daily ritual. Younger women often shower two or three times a day, using harsh cleansers (and not moisturizing). The body just can’t take it. Soap strips away lipids, and if lotion is not applied after a shower, evaporating water causes a rapid loss of moisture from within the skin. Not only is dry skin unappealing and itchy, but as its condition deteriorates, the skin become more vulnerable to bacteria, allergens, and chemicals. These, in turn, worsen the problem, causing the skin to relinquish more water and repair itself less and less effectively. IHD brings you Also with calming botanicals, DNA restorative enzymes, and age-fighting Gen III ingredients from advanced bio-technology. Also blended are the latest free-radical fighting vitamins and botanicals (vitamins A, D. B, and C, Japanese green tea extract, ginko biloba extract, and echinecea purpura).

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